Some of the work we do as graphic designers ends up on the cutting room floor. The reasons vary, often it’s due to the sheer number of directions we create to afford the client a wealth of options, but in this instance it’s because the company continues to acquire businesses and grow.
Following are some of the naming and design directions considered for a convenience store brand affiliated with a growing wholesale gas distribution company.
convenience store logo concept - creating a new name and brand
convenience store logo concepts – updating an older brand
convenience store logo concepts – naming and developing a new division for an existing brand
convenience store logo concepts – naming and developing a new division for an existing brand. The version on the right created to be rendered in neon signage.
convenience store logo concepts – naming and developing a new division for an existing brand
convenience store logo concepts – naming and developing a new division for an existing brand
