The beautiful but unchosen logo directions. Chosen direction to be revealed…
Gold Star Studios design is a state of mind
Cutting Room Floor
Some of the work we do as graphic designers ends up on the cutting room floor. The reasons vary, often it’s due to the sheer number of directions we create to afford the client a wealth of options, but in this instance it’s because the company continues to acquire businesses and grow.
Following are some of the naming and design directions considered for a convenience store brand affiliated with a growing wholesale gas distribution company.
Fast & Fresh
convenience store logo concept - creating a new name and brand
Clipper Mart
convenience store logo concepts – updating an older brand
Kicksmart
convenience store logo concepts – naming and developing a new division for an existing brand
Kick Stop 1
convenience store logo concepts – naming and developing a new division for an existing brand. The version on the right created to be rendered in neon signage.
Kick Stop 2
convenience store logo concepts – naming and developing a new division for an existing brand
Kick Stop 3
convenience store logo concepts – naming and developing a new division for an existing brand
